Driver Education Schools · Franchise Operators · Independent Instructors

Reach future drivers before they reach permit age.

WheelWISE gives driver education schools a pre-driving readiness program — built to develop decision-making habits and behavioral foundations 2–3 years before students sit behind the wheel.

Ready-to-run program · No curriculum development required · Multiple delivery formats · Grades 6–8 · Pre-licensing age · Custom co-brand available
The Opportunity

Students are making real road decisions years before they enter your program.

E-bike injuries among riders under 20 have grown 800% since 2017. Families are aware of the risk — and looking for schools that take a broader view of readiness, not just road rules.

0%
of standard driver ed curricula address pre-driving decision behavior
The gap your competitors haven't closed — yet.
800%
rise in teen e-bike ER visits since 2017
Families already know this is a problem. They're looking for someone who can solve it.
Grades
6–8
Primary audience — 2–4 years before licensing age
Reach families before they choose a driver ed school. Build the relationship early.

Your future students are already riding in a legal patchwork they don't know exists.

Unlike car law — consistent nationwide — micromobility law varies by state, city, and sometimes by block. Here’s what that looks like in practice:

Suburban Chicago

Rolling Meadows vs. Palatine — two miles apart. Different ordinances. Same e-bike. One student is legal, the other is in violation.

Massachusetts

Nantucket bans Class 3 e-bikes. Marlborough bans riders under 16. Northampton adds a 170-lb weight limit. Three cities. Three different rules.

Alaska vs. Lower 48

Class 1 e-bikes need no license in 37 states. In Alaska, they require a full driver’s license. Your future students don’t know this — and neither do their parents.

Explore the full Laws Dashboard →

A natural extension — built for the families you already want to reach.

WheelWISE isn't a separate product. It's a pre-driving readiness program that serves families you already want — at the developmental stage when decision-making habits are still forming.

Reaches families 2–3 years early

Students who complete WheelWISE at 11–13 are in your driver ed pipeline by 15–16. The relationship and the decision-making foundation start before your competitors know they exist.

Structured, not a one-off

12-week, 6-week accelerated, and seasonal camp formats give you scheduling flexibility without sacrificing depth.

Co-brand it as your own

Put your school's name on a credentialed safety program — without building it yourself.

A structured decision-making program families can trust — and you can market.

Every WheelWISE session runs through a four-phase decision cycle — Watch, Investigate, Share, Empower — building the judgment and awareness habits students carry into driving age. The outer ring develops four character traits: Wonder, Integrity, Service, Empathy — the same qualities that define responsible drivers.

Why It Makes Your Program Stand Out

A structured, credentialed readiness program separates schools families choose from schools they forget. WheelWISE gives your school a methodology — something to put in your marketing, your pitch, and your pipeline strategy.

Revenue &
Differentiation

Why families invest in this — and why it grows your business.

WheelWISE is a differentiator you can put in front of families, in your marketing, and on your website today.

  • New program revenue — from a demographic you aren’t currently serving
  • Reach families earlier — build brand loyalty 2–3 years before they need driver ed
  • Competitive positioning — the majority of driver ed schools offer nothing for pre-teen riders
  • Premium offering — position your school as the comprehensive choice, not just the convenient one
  • Referral engine — parents who trust you with their 12-year-old are more likely to return at 15
  • Marketing-ready content — a differentiated program gives you something new to say in a crowded market
What students walk away with:
Real-World Safety

Students practice real-world decisions in scenarios they already face — not classroom theory.

Responsibility Development

The W.I.S.E. character framework builds accountability and community awareness — not just rule compliance.

Structured Credential

Students earn a Safety Ambassador completion credential — something tangible parents can point to.

Confidence Before Driving Age

The decision habits formed at 12 directly shape driving behavior at 16. WheelWISE intervenes at exactly the right moment.

Fits your schedule. Runs on your terms.

Choose the format that works for your business model. All formats use the same WheelWISE curriculum and materials.

6-Week Accelerated
Two sessions per week

Same full curriculum, compressed timeline. Pairs well with summer permit-prep schedules and semester programs.

Camp & Seasonal
Intensive multi-day format

Designed for spring break and summer camps. High engagement, fast completion. Ideal for schools offering seasonal youth programs.

Custom Co-Brand
White-label partnership

Your logo, our curriculum. Run WheelWISE under your school’s brand with co-branded certificates and facilitator materials.

Turnkey. No curriculum development. No new staff.

WheelWISE is built to fit your existing business operations. If you can schedule a class and brief an instructor, you can run this program.

What's included
  • Complete session guides — every lesson fully scripted and ready to facilitate
  • Student materials — digital and print-ready, no production work required
  • Completion certificates — Safety Ambassador credential your students can keep
  • Facilitator training — onboarding and support for your instructors before launch
How it runs
  • In-person, group, or seasonal — run it as a standalone program or alongside existing offerings
  • No certified teacher required — your existing staff or instructors can facilitate
  • Flexible scheduling — sessions run 45–60 minutes; fits after-school, evening, or weekend blocks

Built for how driver ed schools actually operate.

Choose the model that fits your business. All options include full curriculum access, Facilitator Hub, and completion credentials.

Add-On Program

Standalone Offering

Run WheelWISE as a separate pre-driving readiness program for grades 6–8. Offer it as an optional add-on for families already in your pipeline, or as a community outreach program.

  • Full 12-session curriculum
  • Facilitator Hub access
  • Safety Ambassador completion credential
  • Family communication templates
Book a Fit Call
Most Popular
Co-Brand Partnership

Your Brand. Our Curriculum.

WheelWISE runs under your school's brand — co-branded certificates, facilitator materials, and completion credentials with your name on them. Build the relationship 2–3 years before permit age.

  • Co-branded certificate & completion materials
  • Full curriculum + Facilitator Hub
  • Family communication branded to your school
  • Pipeline relationship built before permit age
Request a Demo
School Partnership

Partner with a School District

Co-deliver WheelWISE alongside a local school or district. Split facilitation, share the credential, and build a direct referral pipeline from middle school to your permit program.

  • Joint facilitation model
  • Shared completion credentials
  • Built-in referral pathway to your permit program
  • Community visibility and district relationship
Book a Fit Call

All partnerships are custom-scoped. Pricing provided during fit call.

Classroom Tools

Live data tools built for instruction.

WheelWISE sessions include the live Laws Dashboard and Injury Dashboard — designed for projection and Chromebook use. Students look up their state's e-bike laws, compare local ordinances, and review real injury data during structured 10–15 minute activities embedded in each module.

Laws Dashboard

State-by-state e-bike and e-scooter law comparison. Students discover how legal rules vary across city and state lines — the same gap your future students will face on the road.

Injury Dashboard

Real injury data by age, mechanism, and region. Makes the risk concrete and personal — not abstract statistics — giving students the motivation to apply what they learn.

The families in your market are already looking for a school that takes readiness seriously.

WheelWISE gives you something to offer them — 2–3 years before they need you.